BMW – Concept (2023)

The BMW Group is presenting the world premiere of its BMW Concept Touring Coupé at the opening of the Concorso d’Eleganza Villa d’Este 2023. The closed two-seater, which was developed for one-off production, continues the tradition of legendary BMW classics: a timeless symbol of freedom on four wheels and the joy of travelling together.

BMW Design has reimagined the traditional body shape of an elegant sports car, giving the vehicle a shooting brake concept. In the interior, precisely crafted leather surfaces from Italian manufacturer Poltrona Frau create a luxurious ambience. The compartment behind the seats provides ample room to stow luggage for spontaneous trips; the luggage itself was also exclusively custom-made at the Schedoni leather workshop in Modena.

The hand-crafted, one-of-a-kind BMW Concept Touring Coupé unites a body concept steeped in tradition with the technology of a purist modern-day sports car. Its proportions and name are reminiscent of the BMW 328 Touring Coupé that won the Mille Miglia endurance race back in 1940. The functionality of the shooting-brake concept is a nod to the BMW 02 Series model variants of the early 1970s, which featured “Touring” in their name to distinguish them from sedans. The styling of the signets on the rear and inside this unique vehicle was inspired by the model inscription of this historic predecessor. The BMW Concept Touring Coupé is powered by the brand’s hallmark six-cylinder in-line engine, with performance characteristics and refinement that confirm its status as a symbol of pure, unadulterated Sheer Driving Pleasure.