Concorso d'Eleganza Villa d'Este

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Concorso d’Eleganza Villa d’Este 2025Corriere d’Eleganza III

Concorso d’Eleganza Villa d’Este 2025Corriere d’Eleganza III

Dear Friend of the Concorso,

From 23rd to 25th May 2025, BMW Group Classic in cooperation with the Hotel Villa d’Este will present the legendary Concorso d’Eleganza Villa d’Este.

Around 50 of the most spectacular Historic Cars from their era will once more compete for the much-coveted trophies awarded by the Jury of distinguished experts. The overall winner of the Concorso d’Eleganza Villa d’Este will receive the most prized trophy of all – the Trofeo BMW Group.

The time has come: Once again, we have opened our Ticket Shop for you. Entry tickets and experience packages are available here for you, or as a gift for your nearest and dearest.

We can’t yet reveal which classic cars will be competing against each other in the Concorso d’Eleganza Villa d’Este. However, we are able to give you a glimpse of the first award classes which have already been defined by our Sourcing and Selecting Committee:

  • Frozen in Time: Preservation ’Time Capsules’ from 1900-1973 which have survived in unrestored State.
  • “Go Big or Go Home”: Automotive Excess of the ‘80s and ‘90s, when nothing seemed too fast, expensive or bold.
  • Sculpture in Motion: The Decade of the automotive Arms Race, 1928-1938
  • Glorious Excess: The Evolution of the ‘Money no Object’ Motor Car, 1920-1940

There will undoubtedly be an exciting field of amazing participants. We can already promise that now!

As is the case every year, the Concorso d’Eleganza Villa d’Este will be appropriately complemented by the Villa d’Este Public Days. On the Saturday, you will experience Wheels & Weißwürscht – Amici & Automobili in the grounds of Villa Erba. The Sunday brings you the Concorso d’Eleganza Villa d’Este Public Day – Il Festival. Additional highlights will also await you on both days.

Most importantly, this year marks a number of anniversaries. The 50th anniversary of the BMW 3 Series will be celebrated in the parkland of Villa Erba, while one hundred years of the Rolls-Royce Phantom will be appropriately honoured in the grounds of Villa d’Este. The BMW Isetta (70th anniversary) and the BMW 507 (70th anniversary) will also be showcased with special presentations.

We are delighted to have gained Broad Arrow Auctions, one of the world’s leading auction houses for collector cars, as a partner of the Concorso d’Eleganza Villa d’Este from the coming year. Broad Arrow is owned by the North American insurance group Hagerty (NYSE: HGTY) and, from 2025 on, the company will hold an auction in the grounds of Villa Erba every year. Additional information on the auction will be available in the coming weeks at www.broadarrowauctions.com. Consignors interested in offering their exceptional motor car Broad Arrow’s Villa d’Este Auction are invited to contact a Broad Arrow Car Specialist at +44 20 4592 0169 (UK/Europe) or on +1 313 312 0780 (North America), or via email at info@broadarrowauctions.com.

We would already like to take this opportunity to wish you a relaxing and peaceful holiday,

Your Concorso d’Eleganza Villa d’Este Team

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