BMW Group Classic Patronage of the Concorso d’Eleganza Villa d’Este

More than a century of company history allows the BMW Group to boast a rich heritage from aircraft-engine construction to its current global prominence as a manufacturer of cars and motorcycles. The quartet of brands – BMW, BMW Motorrad, MINI and Rolls-Royce Motor Cars – has woven a distinctive narrative of success. Residing in its listed building close to BMW Group headquarters in Munich, BMW Group Classic is passionate about preserving and documenting the diverse facets of this legacy while also offering support to enthusiastic owners of historic vehicles. The amenities provided comprise the BMW Museum, BMW Group Classic Services and the BMW Group Archive. This combination ensures ongoing and continuing fascination with these four brands.

The BMW Museum is adjacent to BMW Group headquarters and BMW Welt. It presents an immersive experience where technology and history converge. The museum ranks as one of Germany’s foremost industrial museums, housing 125 original exhibits within an impressive historic building. Moreover, BMW Group Classic Services provides comprehensive maintenance, repair and restoration services for classic BMW vehicles with the guarantee of authenticity.

Meanwhile, the BMW Group Archive has invaluable holdings of documentation dating back to 1916. This facilitates faithful restorations through publicly accessible resources such as technical drawings and spare parts catalogues, complemented by the issue of individual vehicle certificates.

The allure of BMW, BMW Motorrad, MINI and Rolls-Royce Motor Cars continues to thrive under the stewardship of BMW Group Classic.

The Concorso d’Eleganza Villa d’Este is held against the picturesque backdrop of Lake Como in Cernobbio and this iconic event represents the epitome of a traditional Concours d’Élégance. The Concorso d’Eleganza Villa d’Este was launched in the year when BMW commenced automobile production. It symbolises over a century of automotive excellence. The collaboration between Charles Rolls and Henry Royce was directed towards crafting the finest cars in the world and the Rolls-Royce brand was born, now the pinnacle marque within the BMW Group. The splendid array of extraordinary Historic Vehicles presented at the Concorso d’Eleganza Villa d’Este offers an insight into the illustrious history of many different companies and designers whose legacies have left an enduring mark on the automotive landscape. French writer André Malraux’s assertion that “If you want to design the future, you must leaf through the past” aptly applies to the Concorso d’Eleganza Villa d’Este, BMW, and Rolls-Royce alike.