The Concorso d’Eleganza 2010 took place at the Villa d’Este near Lake Como from April 23rd till April 25th.
BMW Group Classic and Villa d’Este published an exclusive yearbook for the first time on the 80th anniversary of the Concorso d’Eleganza Villa d’Este. As a result of last year’s high demand, there will also be a limited edition of the yearbook in 2010 for the current event.
In addition to the illustrious history of the Concorso d’Eleganza Villa d’Este, the yearbook includes the programme of this year’s event as well as a presentation of the jury, location and regulations of the Concorso d’Eleganza Villa d’Este 2010. Of course, the cataloguing of participating automobiles cannot be missing from the yearbook. Around a dozen modern Concept Cars and prototypes unite beauty, elegance and technical perfection to form the most advanced design. Close to fifty jewels of the automotive history from the 1920s to 1970s make this yearbook a real experience for fanciers of superior classy automobiles.
As in the anniversary edition, the 2010 yearbook shows several illustrations from the British artist Brian James. His colourful work of art displays the Concorso d’Eleganza Villa d’Este 2010 line up. Brian James’s artwork has been particularly characterised by the Art Deco Style. James primarily works with acrylic on canvas. In the process, he tries to capture the effect light has on the automobile.
The exclusive and yearly changing motif on the cover showing an Alfa Romeo, 8 C 2900B, Berlinetta Touring from the year 1938, the winner of 2009, individually designed by Brian James for the current yearbook. A marvellous selection of historic photographs from the archives of Villa d’Este complements the yearbook of the Concorso d’Eleganza. The yearbook comes in a bilingual version: Italian and English. It comprises 176 pages and is provided with a fine cloth-bound book cover.