The Concorso d’Eleganza Villa d’Este is perhaps the most significant of all events celebrating the mystique of Historic Cars. It is undoubtedly the most traditional event and was held for the first time in the heyday of aristocratic cars in 1929. Since its revival in the 1990s the Concorso has improved year by year in every one of the benchmarks for these wonderful vehicles. The Concorso is epitomised by the beauty of the setting, the impeccable hospitality, efficient organisation, the programme at the Grand Hotel Villa d’Este and Villa Erba, an enthusiastic audience, the public awareness in the international press and TV, and above all the elegance, originality and the state of preservation of the valuable automobiles participating in the event.
Visitors to the Concorso d’Eleganza Villa d’Este imbibe an air of authentic aristocracy infinitely superior to the commercial flair of other events.
The focus on design, originality, perfect preservation and the spirit of nobility bring together the most important and beautiful cars from all over the world year by year in Cernobbio – reflecting the true historical value of the automobile. The Grand Hotel Villa d’Este is one of the world’s leading hotels and the grounds on the shores of Lake Como offer guests and visitors the opportunity to admire some 50 Historic Cars built between the 1920s and the 1980s. The cars are organised in different categories and an exclusive panel of experts led by president Lorenzo Ramaciotti judges the cars to select the Best of Show prize, the BMW Group Trophy.
This trophy is reserved for an extraordinary automobile which expresses beauty, passion and uniqueness. The public at Villa d’Este forms a key element in the drama of the Concorso as they reward participants with applause and cast their votes. The Coppa d’Oro Villa d’Este is the most traditional prize of the Concorso and the award is decided by a public vote at the Villa d’Este.
A prize awarded to the contemporary Concept Car was introduced in 2002 and this prize has been a regular feature of the Concorso d’Eleganza Villa d’Este since then. The trophy creates a link between the glorious past and the exciting future of the automobile. The spectacular success of the Consorso has been largely empowered by the partnership of the BMW Group as the organiser of this event since 2005. This competition also goes back to roots of the Concorso when designers and automobile companies presented their latest automobiles to the public. About 10 to 12 Concept Cars & Prototypes are showcased here. Some of them make their world debut during their days at Lake Como and the winner of the award is elected by public vote at the Villa Erba on Sunday.
This event is made an unforgettable experience by the cars, the participants, the gardens and buildings of Villa d’Este and Villa Erba, the entrancing surroundings of Lake Como and the enthusiastic and knowledgeable aficionados in the audience.