Days of Elegance

The participants in the Concours d’Elegance in the categories “Historic Cars”, “Concept Cars & Prototypes” and “Motorcycles” will once again launch an eventful weekend abounding with highlights on the shores of Lake Como. Even without taking part in the beauty pageant, you can savour the magical and unique experience at first hand as a “Friend of Concorso”.

The main locations of the weekend are once more Villa d’Este and the grand exhibition space of Villa Erbe. The events in the programme reserved exclusively for the participants in the competitions “Historic Cars” and “Concept Cars & Prototypes” take place in the grounds and the rooms of Villa d’Este. As a counterpoint, the “Days of Elegance” will be held in the nearby park of Villa Erba, which will be open to the public on Saturday and Sunday.

Already on the Saturday, the Motorcycle Concours taking place there invites visitors to talk motorcycles with private collectors and the distinguished Jury, and indulge their joint passion for historic motorcycles in lively discussions.

This year’s themed exhibition being held inside Villa Erba focuses on the subject of “110 Years of Rolls-Royce”. The intriguing story of the BMW subsidiary is told here and brought to life with unique one-off vehicles and outstanding automobiles from past and present.

The programme of events for Saturday and Sunday is complemented by a small exhibition for “Customised Bikes” from the BMW Motorrad brand. This includes a presentation of the future-oriented BMW i brand and a collection of special MINI vehicles.

On Saturday, 24th May 2014, the gates of Villa Erba are open to the public from 10.00 to 17.30. A range of sales stands offer accessories and snacks for visitors. At the same time, the Parade of Historic Cars takes place in Villa d’Este, reserved exclusively for invited guests.

A highlight of the weekend is provided when all the participants in the category “Historic Cars” and “Concept Cars & Prototypes” showcase their vehicles on the Public Days in the grounds of Villa Erba. Doors open already at 09.30 and the show closes at 17.30. All the other exhibitions from Saturday also remain open to visitors on the Sunday.

The Motorcycle Concours will start at 11.00 with the prizes for the class winners and the “Best of Show” prize being awarded by the international Jury.

After the lunch break the class winners among the vehicles on four wheels will receive their awards at 14.30, together with the special prizes granted by Public Referendum. These are the “BMW Group Italia Trophy” in the category of “Historic Cars”, the “Concorso d’Eleganza Design Award” for the most exciting design, and the “BMW Group Young People’s Award” in the category “Historic Cars” awarded by visitors up to the age of 16.

Roll of Honour

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